Web Design Services > Benefits of Having a Web Site

 

 

Benefits Of Having A Web site


More Flexible Than Print Advertising

All things considered, the Internet offers relatively inexpensive advertisement and is accessible for a longer period of time than the typical forms of print advertising. The content can be changed quickly by contacting your web site administrator (ME!) and you can potentially reach a wider audience. Print advertising should not be ignored. You should use it to entice people to visit your web site and find out about your company

 

Diversify Revenue Streams

A web site is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.

 

24 7 365 Access

No more turning customers away when it is time to close shop, putting up a note saying closed for some reason, or leaving a message on your answering service specifying your hours. You can tell them to visit your web site for information they are looking for instead of having them wait!

 
Offers Convenience
It is more convenient for a person to research a product or service on the Internet than it is to get in a car, drive somewhere and ask someone for information on a product. The potential customer can visit your web site whenever they like in the privacy and comfort of their own home, without the stresses and distractions that exist in the real world.
 

Improve Your Credibility

A web site gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. Many people use the internet for pre-purchase research so that they can determine for themselves whether a particular business or service is worthy of their patronage. The Internet also allows for Viral Marketing where your web site visitors spread positive word-of-mouth about your business - your customers do your marketing for you!

 
Promote Your Physical Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish a map on your web site, which shows directions so the potential customer can print it out when looking for your premises. You can advertise promotions on your web site encouraging the visitor to visit your physical premises. Also, if you move to a new location, you will have to wait for the next phone directory to come out before people figure out where you are. Because a web site is flexible you can change the content and update your contact details instantly and lower the risk of losing customers when moving to a new location. This is the age of the internet, and having a web site will help people remember you better.